Boost autonomy and performance your teams to meet the challenges of digital technology through targeted skills transfer.
Design and animation of tailor-made training programmesWe provide training in key tools (WordPress, Google Analytics 4, Google Ads, SEO tools, etc.) and proven methodologies (SEO best practice, campaign management, etc.), tailored to your context and the level of your staff. We also offer a personalised support (coaching) for effective practical application and sustainable skills development.
Training in creation and management of WordPress sites (Elementor, SEO basics, content management) for a complete autonomy.
Training at Meta Ads (Facebook/Instagram) : creation and management of high-performance advertising campaigns (targeting, creatives, budget, monitoring).
Training in essential digital marketing strategies and tools (SEO, SEA, Social Media, E-mailing, Analytics) for succeed online.
Training in configuration and implementation of Google Consent Mode v2 (GTM, CMP) for reconcile marketing monitoring and respect for privacy (GDPR/LPD).
Training in advanced Google Ads strategies (Search, Display, PMax), performance monitoring and analysis for a Maximum ROI.
Training at Google Tag Manager (tag management) and Google Analytics 4 (web data analysis) for manage and optimize your marketing actions.
Give your employees the keys to understanding and taking action on certain digital levers, reducing your external dependence for day-to-day tasks.
Invest in your human capital by developing a digital culture and expertise within your company, a major asset today.
Forget generic training! We build a programme tailor-madebased on your tools, your data and your real-life issues.
Our training courses focus on real-life situations and practical exercises for immediate day-to-day application.
We're experts at creating websites (WordPress) and online shops (WooCommerce), Google Ads and Meta advertising, search engine optimisation (SEO), interface design (UX/UI) and web and mobile application development to optimise your online presence.
A wide variety : Mastering Google Analytics 4 for data-driven management SEO fundamentals to improve its visibility, optimise your Google Ads campaignsor manage your WordPress site effectively.
We are flexible and offer two formats face-to-face at your premises (Lausanne, Geneva and surrounding areas) or remotely via videoconference, according to your preferences.
We adapt the format: sessions individual or in-house training. small groups (up to 8-10 people recommended) to encourage interaction.
Varies according to the subject and the desired depth: from a half-day to get to grips with the tool, to several days for comprehensive training in a particular discipline (SEO, SEA, etc.).
Yes. The training provides structured knowledge. The coaching is more personalised support in the long term, helping the person to apply, resolve their blockages and achieve their objectives.
Before the course, we carry out a in-depth briefing to understand your context, your tools, the level of participants and your precise objectives. Where possible, we use your own data for examples.
YesWe generally include the supply of teaching materials and a period of email support to answer any questions following the course.
Tailor-made support for your Web & Marketing projects in Switzerland
