Boost profitability your online presence through a structured approach tocontinuous improvementdata-driven.
In-depth analysis and transversal the performance of your channels (SEO, Ads) and your website (UX). Identification of friction points in the customer journey and optimisation opportunities via data analysis (Analytics, heatmaps, etc.). Implementation of concrete actions: strategic adjustments SEO/Ads, UX/UI improvements, And A/B tests to validate hypotheses and maximise your return on investment. conversion rate (CRO) and your overall ROI.
Google Ads keyword optimization, ads, bidding and targeting for improve performance and ROI of existing campaigns.
Google Business Profile Optimization (information, categories, opinions, posts, photos) for a maximum local visibility on Google.
Optimizing B2B LinkedIn Ads campaigns (targeting, creative, budgets, auctions) for a improved performance and ROI.
User Experience (UX) Optimization of websites: improved navigation, ergonomics, clarity for a increased engagement and conversions.
Integrated native SEO optimization (technical, content) from the development or redesign phase of WordPress sites for a maximum visibility.
Use of thedata analysis, A/B testing and UX optimization for increase the percentage of visitors who convert (purchases, prospects).
Turn more visitors into customers. We identify and correct barriers to conversion on your site and landing pages thanks to behavioural analysis and A/B testing.
Get more out of every franc you spend on marketing. By improving conversions, you can reduce your acquisition costs and increase the profitability of your shares.
Get a global vision performance. We analyse how your different channels (SEO, Ads, Email...) interact and optimise their performance. combined efficiency.
Make optimisation decisions based on facts and tests (A/B testing), rather than guesswork, to achieve sustainable, measurable improvement.
We're experts at creating websites (WordPress) and online shops (WooCommerce), Google Ads and Meta advertising, search engine optimisation (SEO), interface design (UX/UI) and web and mobile application development to optimise your online presence.
It is a discipline aimed at improve the percentage of visitors who carry out a desired action on your site (purchase, fill in a form, etc.). This involves analysis, formulating hypotheses and testing them (e.g. A/B testing).
Via a combination of tools : Google Analytics for quantitative data (where do people leave the site?), Hotjar/Clarity for qualitative information (how do they interact? heatmaps, recordings), and theUX expert analysis.
We create two versions on the same page (e.g. with a different title). We send 50% of traffic on version A, 50% on version B. We measure which converts better. The winning version is then deployed for 100% of traffic.
Optimising performance is ideally a priority for continuous process for progressive improvements. However, we can make analyses and specific recommendations.
A sufficient volume of traffic makes faster, more reliable A/B testing statistically. But even with less traffic optimisation based on qualitative analysis (UX, heatmaps) already bring great value.
It provides additional strategic layer. It analyses performance global and the interactions between channelswhere management focuses on the operational optimisation of each individual channel.
A measurable increase in your conversion rates keys, a better understanding of behaviour of your users, and a significant improvement in ROI your global digital presence.
Tailor-made support for your Web & Marketing projects in Switzerland
