Most visitors to your website don't convert on their first visit. remarketing (or retargeting) Google Ads is a powerful advertising strategy that allows you to reconnect with these "warm" prospects by showing them targeted ads when they browse other sites in the Google Display Network, on YouTube, or even when they perform new searches on Google (RLSA). Geekworkers, a certified Google Partner agency in Lausanne, develops tailored Google Ads remarketing strategies for your SME in Switzerland, to increase brand recall, bring back hesitant visitors and maximize your conversions.
We create relevant remarketing lists based on visitor behavior of your site (eg: all visitors, visitors to specific pages, cart abandonments, converts).
Diffusion of visual and personalized advertising banners on millions of Google Display Network partner sites to reach your past visitors.
Retarget your YouTube video viewers or website visitors with targeted video ads on YouTube.
Adapt your auctions or your text ads on the Search Network for users who have already visited your site and who carry out new research. This is an essential part of our service Google Ads.
Remarketing is effective because it targets people who have already shown interest in your business or products. By reminding them of your offer in a relevant way, you significantly increase the chances that they will come back and complete an action. This is a great way to optimize your conversion rateOur experts in Lausanne know this well.
Helpful lists include: all visitors (for awareness), visitors to specific product pages, users who have abandoned their cart (for e-commerce), visitors who have spent a certain amount of time on the site, or even your existing customers (for loyalty or cross-sell offers).
It is crucial to manage the frequency of ad exposure (capping), the validity period of remarketing lists (e.g., not retargeting someone for months), and varying advertising messages to avoid “ad fatigue.” You can also exclude users who have already converted.
Yes, dynamic remarketing is very powerful for e-commerce.. It allows you to automatically display ads containing the specific products that the user has viewed on your site, which is extremely relevant and increases the chances of conversion.
YesWe can define your remarketing audiences, create ads (banners, videos), configure campaigns on Google Ads (Display, YouTube, RLSA), and continuously optimize performance to maximize your ROI. Contact our agency in Lausanne for a remarketing strategy quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
